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Is Your Email Marketing Open Rate on Target?

Advanced email marketing software

During a recent email marketing campaign, a colleague achieved a 30% open rate on her newsletter. She asked me if this was a good target or should her results be even higher. The answer to this question isn’t as cut and dry as you might think. Simply […]

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Do You Need Advanced Email Marketing Software?

Email maketing automation

There’s no question in the business world that your email-marketing list is one of the most valuable assets to your company. This carefully procured database of names and email addresses helps you: Stay in touch with previous customers Convert new customers over time Keep your business front […]

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3 Recent Facebook Changes That Affect Your Business Page

facebook-thinking

On April 21, 2015, Facebook announced that they were making three changes to their algorithm. The changes were based on a survey that asked Facebook users what they would like to improve about their personal page feed. As you might already know, on Facebook only personal page […]

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Goals, Strategies, and Tactics for a Successful Inbound Marketing Campaign

Goals, Strategies, and Tactics for a Successful Inbound Marketing Campaign

Click Here to Download Your 2015 Goal Setting Worksheet Goals are not strategies and strategies are not goals. Having coached 118 entrepreneurs over the last 18 months, I have found that there are 3 types of business owners. Dreamer David Goal Setting Gary Analytical Andy Dreamer David […]

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How to set measurable and achievable goals for your inbound marketing strategy for 2015!

How to set measurable and achievable goals for your inbound marketing strategy

Today is January 1st, 2015. Where has the time gone??? Are you ready for your best year ever? I know I am. To get ready for the New Year and purpose to have my best year ever, here are some things I have done that I hope […]

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How LinkedIn Posts Can Change Your Business

blogging for business

Is LinkedIn part of your social media marketing strategy? It should be. “But LinkedIn is for posting resumes and looking for jobs,” you may say. Once upon a time that was the case, but that time has passed. The executives at LinkedIn are broadening their horizons, and […]

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How To Use One Idea On Multiple Sites Without Duplicate Content: Social Media Mash-Ups

social media mashup-ups

Effective marketing requires more and more content as different platforms become available. It can exhaust your creativity and monopolize your time. As a small business owner, you can’t afford the overhead required to hire a full time team of marketers to cover all the bases. What can […]

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Is Your Online Marketing Strategy Stale?

online marketing strategy

Things online change quickly. Two years ago, Google changed its search engine algorithm and left businesses scrambling to regain their place in search results. More recently, SERP stopped showing author photos and videos. Why? Because they stopped standing out distinctly from other search results. Everybody caught on […]

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The 7 Steps of the Buying Process

The Buying Cycle

Before creating the next piece of content for your site, you need to STOP and ask yourself this one crucial question. Before I reveal this one critical question let’s talk about content. What is the purpose of content on a website? Search Engine Optimization? Stay in communication […]

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9 Most Common Myths about Productivity

productivity myths

There are myths and mistaken beliefs that could be preventing you from being more productive in both your personal and work life. Your beliefs about productivity and organization can often prevent you from doing exactly what you want to do and to be in life. You can’t […]

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