Blog

Are You a Planner or a “Seat of the Pantser”?

By |April 14th, 2016|Business Strategies|

Are you actively planning out your business strategies or are you merely reacting to customers, the market, and other pressures? If you’re not dedicating some time at least annually—quarterly or monthly is even better—then you might be flying by the seat of your pants or skirts when it comes to strategically aligning your business operations [...]

Can Kevin Kelly’s 1,000 True Fans Strategy Really Build Me a Six-Figure Business?

By |August 18th, 2015|Article Marketing, Content Marketing|

Recently, a colleague cited the research of Kevin Kelly and an article titled 1,000 True Fans. The premise of his research is very simple: If you develop a business based on 1,000 people who buy only $100 / year from you, you will earn $100,000 / year from these fans. Could this marketing strategy work? [...]

The One Easy Automation That Helped Me Increase My Sales by 50%

By |July 29th, 2015|Business Strategies, E-mail Marketing, Marketing Automation|

As an inbound marketing agency, Start Ranking Now Inc., includes an incredible team of professionals that are assigned specific stats to support our sales and marketing initiatives. Like any agency, while we have designers, copywriters, and project managers, we also have an assistant with one specific job; she schedules my free strategy sessions. These are [...]

Is Your Email Marketing Open Rate on Target?

By |July 10th, 2015|Business Strategies|

During a recent email marketing campaign, a colleague achieved a 30% open rate on her newsletter. She asked me if this was a good target or should her results be even higher. The answer to this question isn’t as cut and dry as you might think. Simply different niches as well as industries enjoy a [...]

Do You Need Advanced Email Marketing Software?

By |June 29th, 2015|Business Strategies|

There’s no question in the business world that your email-marketing list is one of the most valuable assets to your company. This carefully procured database of names and email addresses helps you: Stay in touch with previous customers Convert new customers over time Keep your business front of mind If you don’t have an email-marketing [...]

3 Recent Facebook Changes That Affect Your Business Page

By |April 28th, 2015|Internet Marketing, Social Media Marketing|

On April 21, 2015, Facebook announced that they were making three changes to their algorithm. The changes were based on a survey that asked Facebook users what they would like to improve about their personal page feed. As you might already know, on Facebook only personal page likes count on a business page. (That’s why [...]

Goals, Strategies, and Tactics for a Successful Inbound Marketing Campaign

By |January 2nd, 2015|Inbound Marketing|

Click Here to Download Your 2015 Goal Setting Worksheet Goals are not strategies and strategies are not goals. Having coached 118 entrepreneurs over the last 18 months, I have found that there are 3 types of business owners. Dreamer David Goal Setting Gary Analytical Andy Dreamer David has a business and has enjoyed moderate success [...]

How to set measurable and achievable goals for your inbound marketing strategy for 2015!

By |January 1st, 2015|Inbound Marketing|

Today is January 1st, 2015. Where has the time gone??? Are you ready for your best year ever? I know I am. To get ready for the New Year and purpose to have my best year ever, here are some things I have done that I hope can be a help to you. 1. Clean [...]

How LinkedIn Posts Can Change Your Business

By |October 28th, 2014|Social Media Marketing|

Is LinkedIn part of your social media marketing strategy? It should be. “But LinkedIn is for posting resumes and looking for jobs,” you may say. Once upon a time that was the case, but that time has passed. The executives at LinkedIn are broadening their horizons, and that’s good news for you. For a few [...]